【英文篇名】 On the Dissemination and the Reader Consciousness of Journals of Higher Educational Institutions

【作者中文名】 严军;

【作者英文名】 Yan Jun（Hangzhou Teachers College）;

【作者单位】 杭州师范学院;

【文献出处】 浙江工程学院学报, JOURNAL OF ZHEJIANG INSTITUTE OF SILK TEXTILES, 编辑部邮箱 1996年 03期 

期刊荣誉：ASPT来源刊 CJFD收录刊

【关键词】 高校学报; 传播; 读者意识; 质量保障机制;

【英文关键词】 The journals of higher educational institutions; Dissemination; Reader consciousness; The mechanism of quality ensurance;

【摘要】 本文从高校学报编辑传播过程中，普遍缺乏读者意识的现状入手，分析了学报读者群的需求与现行高校学报编辑工作方式的脱节对学报传播的影响，并提出为扩大学报传播面而加强读者意识的几点对策。

【英文摘要】 The paper points out that there is a widespread lack of reader consciousness during the editing and disseminating of the journals of higher educational institutions, analyes the disconnection between the needs of journal readers and the present editing style of the journals and its impact on the dissemination, and expounds a few suggestions on expanding the dissemination of the journals and reinforcing the reader consciousness.